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As you read this issue, you’ll find lots of
exciting possibilities to help you get into
practice more quickly and successfully. Here
are some additional resources:
• Learn more about people skills and
patient relations from previous issues of
Chiropractic Economics. For example: “The right patient experience builds
loyalty," by Sharon Daniels,
www.studentDC.com/0617062.
• Think about marketing to your target
patients when constructing your USP: “Becoming unique: What do you have that
no one else has?” by Michelle Geller-Vino,
www.studentDC.com/0501031.
• Understand how your city’s
demographics align with your USP: “Putting
the odds in your favor: Use demographics to
build your patient rolls,” by Deborah
Peterson, John Healy and Stephen Bolles,
DC, www.studentDC.com/0309031.
• Find demographic information for many
U.S. cities, from this relocation service:
ERSys, www.ersys.com.
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