StudentDC Interactive

SCORE recently had some tips for new businesses. One tip stated you should “brand” yourself by getting a logo, business cards, and stationery. But your “brand” is a good deal more than your logo. A brand isn’t just words and pictures; it is what makes your practice unique.

Please take time to go through a process of thinking carefully about the image you want to convey about your practice. To create all of those “branding” materials, you will have to find a graphic artist to create the logo, business card, and stationery. This will cost you hundreds, if not thousands, of dollars.

All of those materials you are creating might be pretty, but what if you create a brand and you change your mind a year later? You will have to completely rework all of those expensive materials and start over.

All I’m saying is that you need to spend time to really think about and plan your branding statement. It’s worth the time and money to do it right the first time.

Here is a great place to get a brand, logo, or website (or all of these) at a good price. It’s called “Design Contest.”  It works like this:  You set up a contest, and invite designers to create your logo or website.  You pay an “award” for the designer who creates the best logo.  This is a good way to look at potential logos and get some good designers to work for you.  Check it out and let me know what you think.

Date: Tuesday, January 8th, 2008 at 9:47 pm | Category: getting ready to practice, startup marketing | RSS Feed: RSS 2.0 feed.
Leave a response, or trackback from your own site.