13th May 2008
Should you use your own name for your practice name?
A tip I received from a student:
He suggested not using your personal name for your practice name. While we all want to see our “names up in lights,” this may not be the best idea in some circumstances. If you grew up in the town and you were a rowdy teenager, you might not want everyone in town associating your practice with your past exploits in high school. On the other hand, if you were a model citizen, it might be great for you to tell everyone you’re back in town as a professional.
The biggest reason for not using your own name for your practice is in case you want to sell the practice. It’s much easier to sell “Perfection Chiropractic” than to sell “Cosgrove Chiropractic.” The student is looking at buying a practice, but he feels it will be difficult to make the transition from the old practice name, which is the owner’s name, to the name he wants. One way to transition is to hyphenate the names. For example, Cosgrove Chiropractic could transition to Cosgrove-Sutlow Chiropractic, then a year or so later the “Cosgrove” could be dropped.
Choosing your practice name is one of the most difficult and important decisions you’ll make when you start out. See this article in StudentDC for more tips for choosing a practice name
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