13th Jun 2008
Are Yellow Page ads a waste of time?
You know what I’m going to say … “It depends.” Here is what I told a young DC recently:
I don’t agree that yellow pages ads are a waste of time. I know a couple of chiropractors who get a respectable number of new patients from YP advertising. I don’t think $103 a month is very much, if you’re getting in the printed phone book and on yellowpages.com for that price.
I would think your best advertising (particularly if you’re in a small or medium-sized town) would be community involvement, health fairs, other local events, just getting out where people are, especially women and families. This doesn’t cost much (the price of a business card and a brochure). I’m sure you’ve already done some of this.
This DC also asked about whether to set up a website. Again, it depends on the area. In a small town, don’t bother. In a medium-sized town with several competing chiropractors, it can give you an edge and help new people find you. In a big city, it’s definitely a good idea.
Of course, this is all my opinion. I’d like to hear from you. What do you think?
For more information, see what Dr. Mark Swerdlick says about essential steps for startup marketiing.
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