16th Jun 2008
Your Practice Name - Not Your Own Name?
A tip I received from a student:
He suggested not using your personal name for your practice name. While we all want to see our “name up in lights,” this may not be the best idea for a practice name in some circumstances.
If you grew up in the town and you were a rowdy teenager, you might not want everyone in town associating your practice with your past exploits in high school. On the other hand, if you were a model citizen, it might be great for you to tell everyone you’re back in town as a professional.
The biggest reason for not using your own name for your practice is in case you want to sell the practice. It’s much easier to sell “Perfection Chiropractic” than to sell “Cosgrove Chiropractic.”
Choosing your practice name is one of the most difficult and important decisions you’ll make when you start out. See StudentDC for more tips for choosing a practice name.
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