17th Jul 2008
THE C-MYTH: Why chiropractors fail and what to do about it
I hope you have heard about the E-Myth - why businesses fail and what to do about it.
The C-Myth is the chiropractic myth. It is the myth that all you have to do is be a great chiropractor with a cool technique and you will make a million dollars.
To be a successful chiropractor, any way you slice it, you MUST have 3 things:
1. A great technique that gives pain relief to people.
2. Business knowledge to keep your practice running smoothly.
3. People skills/ability to communicate with others.
You have the technique; you know how to adjust people. Check that one off.
And you can get or hire the business skills. Check that one off.
So do you have the people skills? You can’t hire that skill. Get busy figuring out how to talk to people and get them to know you, like you, and trust you. You have to have all three of these things, and the sooner you get them, the sooner you’ll have a successful practice. And you’ll avoid the C-Myth.
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