Jan Tunér and Lars Hode (Laser Sales Tricks)
Here is a great article written by two of the most respected individuals in the field of laser therapy. The primary importance of this article is to BE CAREFUL when choosing a laser for your clinic. Trust the science and compare the truth. There are too many lasers out there that are just ‘cheap’ lasers with salespeople trying to make a buck. Don’t get burned!! I will start off the article below and you can download the entire article at the end of the first paragraph. Enjoy. It’s an eye opener.
BEGIN
“In advertising you will frequently find claims that a product is described as “optimal” or“ideal”. This is strange, because too often a previous product from the same manufacturer wasoptimal, too. So how could it then be improved? Advertising is filled with meaningless wordssuch as “technology”, “recent”, “proven”. This is all part of the advertising jargon and since itis not illegal, we will have to live with it. Now and then sheer lies are used. A classicalexample is the beauty products tested by “The Swiss Vitamin Institute”. There never was suchan institute…
It is natural that a salesman wants to promote and ultimately sell his product and we cannot asa customer expect full objectivity. But pushing ones luck too hard will in the end be contraproductive. The laser therapy market is no different from the cosmetic market; there are allkinds of salesmen ranging from the earnest ones to the sheer liars.”
Click here to continue reading Laser Sales
Dr. Perry Nickelston, DC
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Chris Moran
[…] Dr. Perry put an intriguing blog post on Jan Tunér and Lars Hode (Laser Sales Tricks)Here’s a quick excerptIt is natural that a salesman wants to promote and ultimately sell his product and we cannot asa customer expect full objectivity. But pushing ones luck too hard will in the end be contraproductive. The laser therapy market is no … […]