Want Wealth? Use Lasers!
“I’m already busy, why do I need to add a Class 4 Laser to my practice?” First let me say how absolutely stupid this statement is! Yet I hear it all the time when trying to convince doctors to become progressive and add laser therapy technology to their practice. When you get busier, hire an Associate or a laser therapy technician. Case closed!
The mistake most doctors make is not looking at their business from the point of view of the patient (customer). If you try to think from their point of view, what can you see about your business that is fascinating, helpful, unique, or different? You’re looking for a WOW factor that sets you apart. Class 4 Laser therapy offers a Unique Competitive Advantage in the marketplace. When a patient is looking to buy your kind of service they are facing certain risks; It might not work. They might look bad. They might lose and nobody wants to lose. What you want to do is find a way to reverse the risk to the client. You remove risk with quality laser equipment that is guaranteed to deliver results. After all, helping more people is what it’s all about! Help people and you make money. Simple really.
Money is the instrument of exchange for valued production (i.e. results). Money is earned only by the producer. The accumulation of wealth is accomplished only by applied effort and discipline. Money tends to flow toward those people who can use it in the most productive ways to produce valuable goods and services. To succeed, you have to do something, buy something, or start something. What you focus on expands. Your field of focus determines what you find in life. Take responsibility for the results in your life. Poor doctors hesitate on purchasing/leasing a laser because they believe they “can’t afford it.” This is classic either/or thinking. “I can’t afford to buy a laser and operate my clinic; the overhead will be too high.” Rich doctors know they can’t afford NOT to purchase a Class IV laser. The return on investment will be astronomical in the long run. Until you can show you can handle what you’ve got, you won’t get any more!
Dr. Perry Nickelston, Dc www.painlasercenter.comwww.k-laserusa.com
1-866-595-7749 Ext. 102
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