Patient Must Knows
Patient Education! It can mean the difference between practice success and failure. Making money or starving. Before your patient leaves the office after your Report of Findings and during their care plan, they MUST know and understand the following 12 points. These are in no paticular order, but each one is an integral part of the success formula. Practice. Practice. Practice. Everyday.
1. Chiropractic care is SAFE!
2. The condition they have
3. They should get rid of the problem
4. Condition is caused or related to ’subluxation’
5. Chiropractic CAN HELP!
6. As treated, symptoms will disappear
7. Symptoms gone-Still have an underlying condition
8. Drop out of care too soon-Symtoms WILL return
9. Differnce between Relief Care vs. Corrective Care. (Which do THEY want?)
10. Status of Progress Reported during care. They need objective feedback
11. Treatment Plan-They need a roadmap and a plan to follow. Commitment required.
12. Insurance and Financial responsibilties-No surprises!
If you fail to educate you fail to retain! You have failed to deliver value for the patient’s investment. No one turns down a ‘Good Investment!” You never get a second chance to make a first impression. Keep your attitude in check. An attitude can be more important than facts. It can make or break a doctor. You can’t change many things in life, but you can always change your attitude! Invest your time and effort into learning more about education and communication. Have a plan and follow it! Until next time…
Dr. Perry Nickelston, DC
VP of PRactice Development for K-laser, USA and Clinical Director of The Pain Laser Center, LLC in Ramsey, NJ.
1-866-595-7749 Ext. 102
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