‘Become A Recognized Authority!’
Why are some doctors busy and in demand virtually all the time, while others struggle to get by? Because they have established themselves as leaders in their field-the top doctor in their market. They are in short, gurus –considered so knowledgeable and expert in their field that patients flock to them, while their competitors wonder why and must settle for picking up the leftovers. Gurus are great at selling and marketing themselves and what they do. What is the easiest way to begin? Write an article in your local community magazine or newspaper. Better yet, think Big Time and submit one to a larger industry magazine. ’Health Magazine’ anyone?
You possess a lot more knowledge than you suspect and can bring your own unique perspective on a topic. Be alert to current events in sports and how you can write an article on the topic. Call the publication editor and ask for an Editorial Calendar. I recommend researching Bacon’s Publicity Checker from Bacon’s Publishing Co., the bible of the public relations industry. It lists thousands of magazines and newsletters according to business or industry category. Pick a few and submit article ideas. Educational information and not blatant self-promotion is the key. The ‘advertisement’ for you and your service in the article will be your byline and the brief bio of you that runs with the piece.
Dr. Perry Nickelston, DC
1-866-595-7749 Ext. 102
Dr. Perry is VP of Practice Development for K-LaserUSA, leader in Class 4 therapy lasers. He is Clinical Director of The Pain Laser Center, LLC in Ramsey, NJ.
Nice post Dr. Perry. I have also found in my own practice that submiting articles to some of the ezine sites online can get one established as an expert. ezinearticles.com is a great site to submit to.