Power of Testimonials
Here is a litle secret for you: In order to build value you must establish credibility…the easiest way to establish credibility is via testimonials. Why do you want to build value? It’s how you sell your services to a new patient. Yes, you must ‘sell’ yourself and ‘sell’ chiropractic if you want to stay in business very long. It’s hard to take care of patients with chiropractic if you can’t get them in your door…and here is the catch…KEEP THEM THERE!So make it a point to gather testimonials from all of your patient’s and strike while the iron is hot. Meaning…when they start feeling better and are so excited that you could help them. This is usually within the first month of care. I suggest video testimonials. Take a quick snippet of film asking them questions and post it on your website…even YouTube…with your patient’s written consent of course. Watch what happens…I think you will be amazed at how easy it is to convince someone that chiropractic can be the answer for them. Better yet, YOU can be the answer and not the doctor down the street.Dr. Perry Nickelston, DCwww.painlasercenter.com973-800-6570drperry@painlasercenter.com
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