Small things matter!
In this world of fast paced, instant satisfaction mindest, and infrequent face to face communication (e-mail anyone?), now more than ever it’s the small personal things you do for a patient that makes all the difference. Trust me, they will remember. And when it comes time for them to recommend your services to a loved one…it’s the personal touch that did it! So, how small is small? Well to be honest, there really is no such thing as small…because they all reap BIG benefits later. Here are ten small ways to make a lasting impression…Try them, you will be amazed at what you see. If you already do them…bravo! You are ahead of the game. :1. Address patient’s by their last name and request permission to use their first name. For example, ‘Hi Mr. Smith welcome to our office. May I call you John or do you prefer Mr. Smith?’2. Call them after your first treatment to check up on them.3. Send a HANDWRITTEN welcome note after their first visit. No e-mail!!4. Offer them Spring Water while they wait to see you. Mini-bottles.5. Compliment them on their progress.6. Thank them for choosing you as their doctor. Show appreciation.7. Send a thank you note for every referral.8. Ask questions about their favorite hobby.9. Walk your patient out to reception and say how great is was to see them.10. Give them a small little token give at milestones of care. It’s the small little behaviors that make all the difference. Your secret weapon to the big goal is taking small steps. Now go forth and do small!! Dr. Perry Nickelstonwww.painlasercenter.com973-800-6570
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