The Extra Mile
Go the extra mile: Give people more than they expect. It amazes me why doctors think they should get referrals for getting people out of pain. So why don’t you get referrals? Because you gave the patient what they expected, and no MORE! Your job is to get them out of pain, that’s why they pay you. They are not going to reward you for simply doing your job. The question is, did you ‘WOW’ them with an experience beyond what they anticipated? It’s all about the ‘experience’. Take Starbucks for example. Is their coffee that much better than all the others. No. People flock to Starbucks for the atmosphere and experience. Take a lesson from that and make your office a special place to visit. Action Step: Call them personally after the first treatment and send a handwritten ‘Thank You’ note.
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