What People Crave!
Some of the primary needs in life are food, shelter, and clothing. Most people already have fulfilled these needs. They have replaced these needs with desires of which their greatest is to feel appreciated. Following appreciation, they desire-and demand-respect. Simply stated, people want to feel important. Make them feel important by showing manners. Address them as Mr. or Ms. until you get their permission to do otherwise. Return their phone calls promptly. Respect their time and don’t keep them waiting long for an appointment. Say thank-you. It’s the small things that matter most.
Life is a sale. And the path to success at both living and selling is the same. Serve your patients with the passion you have for chiropractic, but always remember you are a business first. To help people you must first attract them to your services. Take the time and continue learning how to become a better you. I guarantee it will bring you more rewards in practice and in life.
Perry Nickelston, DC
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