Customer Service
Focus on great customer service. When people are making more decisions than ever about what to do with their hard-earned dollar, you must convince them that getting rid of their ‘personal’ chiropractic care is not an option. Notice the word ‘personal.’ The more your care is personalized and customized, the more of a necessity it becomes. Focus on doing the ‘little things’ to make it even more personal: phone calls, regular and informative e-mails, periodic assessments and care plan goal setting, 100% focused attention during each session (PTC-Present Time Consciousness), educational handouts, etc. Give them an experience worth remembering. What motivates them to talk about your services to others? Wow them so they want to talk about you.
Perry Nickelston, DC
Discussion Area - Leave a Comment