Search ChiroEco.com  
ChiroMasterMind » Integrative Treatment Strategies

Entries Tagged as 'Integrative Treatment Strategies'

Only Two Reasons

There are only two reasons people do anything: to gain a benefit or to avoid a loss. You have to determine which one resonates with your clients. In order to get someone to take action on their health you must determine what motivates them. Do they want the benfit of better health via chiropractic care or are they trying to avoid physical pain. Each person will react differently depending on how you educate them about chiropractic. Try this exercise…Get out a sheet of paper and draw a line down the middle of the paper. On the top left write “Benefits to Gain” and on the top right side list “Losses to Avoid.”

Under the Benefits to Gain, list the benefits your patient would obtain by having your product or service. In the right column, lists the losses he or she will avoid by your services. Turn this into clear, concise and convincing sentences, making each sentence an answer to the question your patient will be asking in his or her mind: “How can I benefit?” These become powerful phrases in your arsenal and erasers to eliminate any objections in the subconscious mind of your potential patient.

Perry Nickelston, DC

www.painlasercenter.com

Saliva Testing

Saliva Hormone Testing is an accurate and simple way to assess the current levels of steroid hormones.  Steroid hormones in saliva reflect the portion of circulating hormones in the bloodstream that are unbound by serum binding proteins (free or bioavailable) and therefore are able to enter tissues throughout the body. Conditions that may be assessed include adrenal exhaustion, often misdiagnosed as hypothyroid, but may include a hypothyroid condition as well; systemic hyper- or hypo-excitability, whether of suspected neural or hormonal origin, including suspected thyroid, pancreatic and sex hormone disorders; states of immunodeficiency; and states of abnormal physiological response to any of a variety of stimuli including foods in the normal diet. Take our online survey and determine if you have a hormone balance problem. It can change your patients’ life. Investigate further to learn how adrenal fatigue can cause chronic pain issues.

Dr. Perry Nickelston, DC

www.painlasercenter.com

drperry@painlasercenter.com 

1-973-800-6570 

 

Plantar Fasciitis Laser Treatment

Lasers can significantly reduce pain and inflammation, but also stimulate the formation of new collagen matrix in damaged tissues. Properly applied laser therapy with optimal dosage is one of the best modalities available for effective treatment in plantar fasciitis. Here are my recommendations based on successful clinical outcomes in my practice using 4-10 Joules (J) per cm2 for deep tissue therapy.  Always treat proximal to distal for proper neurolymphatic drainage. 750J lumbosacral spinal nerve roots to reduce neuropathic and denervation components affecting the quality of collagen in soft tissue. 250J plantar surface of the foot, 500J (soleus, posterior tibialis, flexor digitorum longus), and 500J Gluteus medius/minimus. Ideally all areas should be treated during the same session. Protocol is two visits per week for a total of 10 laser sessions. Remember, trace the Kinetic Chain of involvement all the way up to the lumbar spine. Plantar fasciitis is usually a result of biomechanical abnormalitites.

Perry Nickelston, DC

www.painlasercenter.com

www.k-laserusa.com

1-866-595-7749Ext. 102

drperry@optonline.net

TMJ Lost Trigger Point

Ok here’s a crazy one for you. The least known cause of TMJ pain is from a trigger point located all the way down in the soleus muscle. Don’t believe me? Check out the Travell and Simons Red Books. I promise you it’s there. So after you have exhausted all other approaches to a patient’s TMJ problem take a look at the soleus. You will probably find it very sensitive. It is in most people since it is never actually examined properly as an underlying cause of pain.

Other symptoms it may cause are:

  1. Sacroiliac Pain
  2. Heel Pain
  3. Foot Pain
  4. Dizziness
  5. Fainting
  6. Shortness of Breath
  7. Chronic Scalene and First Rib Fixations.

So make sure you look at the soleus muscle whenever you have a patient in your office with these conditions. They will be glad you took the time. If you find trigger points (and you will). Treat them accordingly. My favorite method is high power Class 4 laser therapy with 600 joules. Combine with myofascial release. Gets the job done every time. Until next time..

Dr. Perry Nickelston, DC VP PRactice Development, K-LaserUSA and Director of the Pain Laser Center

www.painlasercenter.com

www.k-laserusa.com

1-973-800-6570

People Decide, Then Think

This is a very powerful realization when it comes to persuading people that chiropractic is the right course of action for them. I say persuading because that’s what it is. You are trying to sell someone on why you are the best choice for their health care provider.. The sooner you realize this, the easier it will become.

People rarely make decisions as a product of long deliberation. They may take weeks to announce a decision but often make the decision in minutes, even seconds. People do not gather data to make a decision, they often gather it to JUSTIFY their decision. They are not accumulating understanding; they are seeking comfort and support. Most decisions are made, then justified, rather than the other way around.

One obvious implication: “First impressions are lasting” understates the actual case. The first impression, with startling frequency, is also the final decision! What does that mean for you? Well, how are you dressed (professional or sloppy-even when out of the clinic)? What does your reception area look like?How is your front desk staff (Pleasant or cranky)? Look at everything and ask what is my patient thinking the first time? Your future depends on it!!

Dr. Perry Nickelston, DC
VP Practice Development, K-LaserUSA

www.k-laserusa.com

Clinic Director of the Pain Laser Center, LLC 

www.painlasercenter.com

1-866-595-7749 Ext. 102

pnickelston@k-laserusa.com

Key Moment With Your Patient

The act that most influences a patient is the ‘Welcome’. Patients are satisfied with the overall experience of visiting your office when they feel ‘very welcome’ when entering. Welcomes not only begin a relationship well, but frame the entire experience. Master your welcome: the way your staff greets others, the way they answer the phone. Check your voice messages and your e-mail autoresponders too, because they frequently act as your greeter. Role play with you staff. Never assume they are doing it right? Call your office and pose as a patient or have someon else do it and get heir opinion. It can be an eye opening experience. You might be surprised at what you find. Your front desk person should be full of life and outgoing. Who cares if she knows how to file? Does she know how to make people smile? That is more important. Way more important!

Dr. Perry Nickelston, DC

VP of Practice Development for K-LaserUSA, World leader in Class 4 high power therapy lasers

www.painlasercenter.com

www.k-laserusa.com

1-866-595-7749 Ext. 102

Gaining Rapport

Have you ever met a person and felt an incredible instant connection? It’s almost as if you’ve known this person forever. Your gut tells you this person is someone you can trust and would enjoy getting to know better. Although you can’t consciously make up your mind why you’ve sensed this connection, your subconscious mind has made the decision for you.

People hire professionals they like and trust — in other words, people they feel a bond with and connect with on an emotional level. And since this type of bonding takes place at the subconscious level, you better learn how to access it if they are trying to sell their services too. Amazingly enough, the words that actually come out of a person’s mouth when talking to people don’t have much to do with establishing a bond. While I’m not suggesting that you should say whatever the heck you feel like to prospective clients, you must understand it’s not nearly as important as you might think. In reality, what is important is how you say things to people and your body language. They both work on the subconscious level and that is what establishes the bond between you and your prospect. 

SPEAKING BODY LANGUAGE
So how do you use body language to your advantage when trying to sell services? The best thing to do is to “mirror” the prospect. Never mock your prospect; merely assume the same body language he or she is presenting. If the prospect is the type of person that “talks with his or her hands,” then you should do the same — even if you don’t normally speak with your hands. If the prospect is standing and you are sitting stand up and greet the prospect. You need to have the same body language as the prospect.If you do not use this technique already you’ll be amazed by the results. The connection you will feel with the prospect will be uncanny. More than likely, you’ll be able to find the emotional reason the prospect wants to achieve his or her desired fitness goals. And, since people hire fitness professionals for emotional reasons and not logical ones, they’ll be halfway to closing the sale after about 30 seconds of conversation and bonding with the prospect.How you say things isn’t as important as body language, but it’s still essential to bonding and closing a sale. You need to be a bit of an actor.

Mirroring the prospect’s tonality, sounding like they sound, makes them feel comfortable with who their trainer is. If they talk fast, then you need to talk fast. If they are speaking slowly then you should speak slowly. While this does take a little while to get used to, it’s astoundingly powerful.You can strengthen the bond between the prospect by using the same words they use. As an example, if you prefer the term “physical therapy” and the prospect refers to it as “rehabilitation,” be sure to begin saying “rehabilitation” during your conversation. This might seem insignificant, but the prospect’s subconscious, where bonding takes place, will take notice. And whatever you do don’t use complicated terms your prospect has never heard of. If you ramble on about subluxation and x-ray findings, there’s a good chance the potential patient will glaze over. When that happens, guess what? You’ve destroyed the bond between them and more than likely blown the sale. There’s no need to try and impress them. The prospect thinks you are an expert, otherwise he or she wouldn’t be talking to you in the first place.

These bonding techniques aren’t meant to trick people to pay for something they don’t need. They are powerful methods to help prospective patients discover they need the services of a qualified professional. Yes, the goal is to close the sale. But more important, you have gained a new client. And that means another person has begun the journey that is chiropractic and wellness.

Dr. Perry Nickelston

www.painlasercenter.com

www.k-laserusa.com

pnickelston@k-laserusa.com

1-973-800-6570

1-866-595-7749 Ext. 102

Laser Physics or ‘Common Sense’?

Ok, now it’s time to bring some science and reality back to laser therapy. All sorts of people are out there making claims that lasers can do all these wonderful things, and that’s true. But only, and I say only, if you follow logic, science, application and proper diagnoses. I will leave it up to you to make the final decision on what makes sense after this little blog lesson is over. I am not here to judge or make recommendations. Only to show you the ‘light’. Pun intended.

Fact 1. Wavelength determines penetration. This little fact  is based on the electromagnetic spectrum of light. If you have the wrong wavelength for therapeutic application, no amount of power will make the light penetrate any deeper. The 790-820nm is the deepest penetrating wavelength. Anything lower or higher is more superficial. It’s just the law of science. Saying ‘light is light’ does not change the principle of the response. That’s like saying liquid is liquid.

Research indicates (look on PubMed for studies) that 4J-10J per cm/2 is the recommended laser dosage for deep tissue response and healing.  Dosage applies to the amount of laser energy delivered per surface area. If that’s the case, let’s look at an example of what you would need for adequate response with laser therapy on a lower back. Keep in mind that at least 50% of applied laser dosagewill be lost in the superficial tissue layers before it even reaches the target area.

Simple calculations in treating a lumbar injury dictate an area of 400cm/2. This equates to between an average of 2,500 joules of energy. How much time would that take you with a 5mw laser? Let’s see. Well, with a 5mw laser it will take you 3.3 minutes to deliver 1 joule. So it will take you 8,250 minutes to deliver 2,500 joules. That is 137 hours! How much time do you have? How about at the other end of the spectrum? How long will it take a 10watt laser? Well, you get 600 joules per minute with a 10watt. It will take 4.1 minutes to get 2500 joules. How much time do you have?

I want you to think first before you leap into using a laser and believing everything you hear. Follow the research. I mean read it yourself. Don’t take any at face value. Not even mine. Learn yourself. If you want some of the research I use to substantiate my writing, e-mail me and I will be happy to supply it. We are all here to help patients get well. They deserve to have the most effective and ethical treatment options available.

Dr. Perry Nickelston

1-866-595-7749 Ext. 102

www.k-laserusa.com

Acidosis Leads To Obesity

An acidic pH has considerable influence over the majority of weight problems, including Diabetes and Obesity. It seems that a habitually acid pH can directly cause immediate weight gain. Here’s what happens when a system is too acid. A condition known as Insulin Sensitivity or Syndrome X results, which forces too much insulin to be produced, and the body is flooded with insulin so that it won’t waste any calories, it diligently converts every calorie it can into fat.  

It is thought that an acid pH immediately signals the powerful genetic response to an impending famine, directly interacting with the all important and very sensitive, Insulin- Glucagon Axis. This makes the body produce more insulin than usual, and in turn, produce more fat and store it. In general, the more insulin is available to the body, the higher the probability that fat will be produced and stored, rather than used and burned as energy.

Thus, an acid pH will alert the genetic response to famine, directing more insulin to be produced and storing more fat than usual. Conversely, a healthy, slightly alkaline pH, will be more likely to yield normal fat burning metabolic activity, making no demands on the body to overly produce insulin and make fat, allowing fat-weight to be burned and naturally lost. And, with a healthy pH, there’s less likely to be any yo-yo effect, or rebounding from a diet with additional weight gain. As long as nutritional stores are maintained, a healthy, slightly alkaline pH allows fat to burn normally for energy, rather than being hoarded under the mistaken biochemical belief of an impending famine.

With increased pressure to produce insulin under the worst conditions, beta cells lose phase with one another, cellular communication is thwarted and the Immune System begins to over- respond. Stress within the cells increases, making it difficult for them to perform adequately, and further, survive. In a very real sense, they simply burn out!  Acidosis is thus thought an important yet often underestimated precursor to Diabetes Mellitus. Interestingly, before the advent of synthetic insulin, diabetes was treated historically by buffering the system with base or alkaline causing powders.

An acid pH inhibits efficient cellular and body metabolism. Acidosis causes chemical ionic disturbances, interfering with cellular communications and functions. Acidosis reduces Ca (calcium) binding of plasma proteins, reducing the effectiveness of this intracellular signal. Acidosis also leads to a disease of calcium cations (positive Ca) entry through positive Ca channels, resulting in reduction of cardiac contractibility, or the ability of the heart to pump efficiently and rhythmically. 

Also, positive Ca and positive H (Hydrogen) regulate the activity of intracellular proteins and are driven out of cells, because of the “Sodium-Potassium pump” (Na-K pump), which provides a strong incentive for sodium to be driven into cells. There are some 10 times the amount of positive Na in extra cellular fluids than in cells. The Sodium-Potassium pump regulates the amount of sodium and potassium each cell in the body stores, and uses up as much as 25% of our caloric input per day to run. Positive Ca exchanges the positive Na, being forced out of cells, but naturally, the electrochemical gradient for positive Ca favours both positive H and positive Ca entry into cells, as there is less calcium and positive H in cells than in the extra cellular fluids. 

Therefore, in acid solutions, less sodium will be present, slowing down the processing and induction of nutritional items going into cells. (Calcium may become inordinately leached from bone mass, causing osteoporosis.) An acid pH drains us of energy and disallows stored energy reserves to be used. Furthermore calcium may become inordinately leached from bone mass, causing osteoporosis.

 Evaluate your patients with urine pH+ strips and then a comprehensive program to restor the balance.

Dr. Perry Nickelston, DC

1-973-800-6570

www.k-laserusa.com

www.painlasercenter.com

1st Rib Fixation Syndrome

Case scenario #1: Patient X presents with chronic left sided trapezius muscle spasm and mid-back pain. Previous chiropractic, physical therapy and massage treatment has given minimal results.

Case scenario #2: Patient Y presents with chronic shoulder pain. Surgery, physical therapy and chiropractic temporarily alleviated symptoms, but it has returned worse than ever.

Case scenario #3: Patient Z presents with chronic cervical pain and radiculopathy into the left upper extremity. MRI results are normal and chiropractic manipulation of the cervical and thoracic spine has not helped.   

How can you help these patients? What are you going to do differently than all the other healthcare providers who treated these people? I’ll tell you. Look outside the proverbial box for a First Rib Fixation Syndrome. A majority of doctors will overlook this syndrome as part of their initial examination and diagnosis. This is unfortunate because an elevated first rib can cause a myriad of symptoms and complications, leaving a patient to suffer unnecessarily for years. 

Possible Symptoms:·      

Trapezius Spasm·      

Neck Pain·      

Headaches·      

Shoulder Pain·      

Radiculopathy·      

Jaw Pain·      

Mid-back Pain·      

Paraesthesia·      

Chest & Sternal Pain 

Anatomy and Mechanics

The primary components of the supraclavicular fossa and muscular attachments to the first rib include: the anterior and medial scalenes, subclavius and serratus anterior. At risk of compression with an elevated first rib are the Sublavian Artery and the three trunks of the Brachial plexus. 

Secondary kinetic movement muscles of the syndrome include: the pectoralis major/minor, sternocleidomastoid, trapezius, infraspinatus, subscapularis, supraspinatus, rhomboid major/minor, serratus posterior superior and the levator scapulae. 

A superior rib develops in a person affected by a muscular imbalance problem known as ‘The Upper Crossed Syndrome.” In this syndrome, the subscapularis and infraspinatus are loaded with trigger points, resulting in weakness and the inability to keep the humeral head externally rotated and inferior. The humeral head translates superior and anterior affecting the acromioclavisular joint and sternoclavicular joint mechanics. The cervical spine becomes kyphotic and the patient has forward head carriage resulting in rounded shoulders and a hyperkyphotic thoracic spine. The scalenes, serratus anterior and sternocleidomastoids over compensate and develop trigger points. Referred pain from these trigger points manifest new symptoms. Due to the attachment of these muscles on the first rib, superior elevation occurs. The trapezius has an instant reflex guarding mechanism and goes into tightness and spasm. Compression of the brachial plexus and subclavian artery may occur leading to Thoracic Outlet Syndrome. 

Evaluation and Treatment 90% of your diagnosis should come from the patient history. Your examination is designed to confirm your diagnosis. During your patient history ask about sleeping habits. Typically, elevated first ribs occur in patients that are stomach sleepers, they may sleep with one arm tucked under their head, or sleep with multiple pillows. Extensive work in front of computers and the use of a mouse may result in micro-trauma to the trapezius muscle. Hyperflexion/hyperextension injuries usually have a rib involvement. First Rib Syndrome is mandatory for evaluation in all athletes, especially tennis players and weight lifters. Almost every athlete is affected by one component of the syndrome. This should be a mainstay of your clinical evaluations. During examination palpate the supraclavicular fossa for tenderness, spasm and edema. A patient will inherently pull away when you touch an elevated first rib. Look for the ‘Jump Sign.” You will find active/latent trigger points in almost all of the muscles listed above, particularly the scalenes, scm, and infraspinatus. X-ray the patient’s cervical spine with AP, lateral, and oblique views to rule out a possible cervical rib involvement.Following are a list of therapies that are effective for treatment. A combination of all gives you greater success in clinical outcomes. 

·       Laser therapy of the supraclavicular notch and all primary trigger points. Recommended dosage of 500 Joules in the notch and 250-500 Joules per trigger point. The cervical spine may need laser for relaxing the mulitifidi stabilizer muscles allowing for a more effective and longer lasting adjustment by reducing the ‘muscle memory splinting’ reaction. 

·       Soft tissue mobilization per your technique (MFR, PNF, ART, TPT, etc) on all the muscles listed above. Pay close attention to the anterior, medial, posterior scalenes and the pectoralis major/minor. 

·       Manipulation (adjustment) of the first rib. Speed is of utmost important. (See photo)  

·       Adjustments of the cervical and thoracic spine per your preferred technique. 

·       EMS and heat of rhomboids and serratus posterior superior. 

·       Scapular retraction exercises. 3 Sets of 15-20 reps daily with resistance bands. 

·       Self Myofascial Release with Biofoam Rollers on the shoulder posterior capsule and thoracic spine 3x per week. 

·       Stretching of the pectoralis muscles. 

By taking a little extra time to investigate areas outside the focal point of pain you can have a profound impact on a patient’s quality of life. Remember, if you chase pain you will forever be lost.  Now you can be the one physician who gets to the root cause of a problem. Your patient’s will thank you for it. 

Dr. Perry Nickelston is VP of Practice Development for K-Laser,USA and Clinic Director of The Pain Laser Center, LLC in Ramsey, NJ. He may be contacted at www.k-laserusa.com, pnickelston@k-laserusa.com, or 1-866-595-7749 Ext. 102.