The two most powerful ways to build and expand your practice are by using Class 4 K-Lasers and public speaking. Why?
1. You have a unique high power therapy laser that gets amazing results. This separates you from all the other Class 3 cold laser providers.
2. You will have the special capability and secret tactics to market that laser via effective public speaking. Business acumen post lecture is the key!
Public speaking is the ‘Secret Weapon” to building a professional business. It will be one of the most important things to do with your success in your lifetime. It will allow you to achieve your purpose to help as many people as possible, and make a lot of money. Fancy “Yellow Page” ads and Spinal Screenings cannot compare to the close personal connection established with potential clients at a lecture/workshop. That connection builds trust and trust builds your practice.
Unfortunately, most doctors don’t implement this strategy out of fear. The fear of public speaking is ranked higher than the fear of death. Can you imagine? Believe it or not, they fear appearing like they are trying to “close” (sell) someone. Guess what doctor? You are selling! Your main job in public speaking is to get new patients, and sell Class 4 laser therapy treatments in your office. You gotta be willing to close em’.
It’s not just about educating people. It’s about building a successful practice. If you don’t sell your services, you won’t be open for business very long. These fears won’t stop you. With the information in this report you will get all the new patients you can handle.
Everything in life you desire lies just outside your comfort zone. The quickest way to overcome any fear is by action. Do the thing you fear the most and the death of fear is certain. In other words, suck it up and just do it. There are a lot of myths associated with speaking and these prevent many doctors from doing anything. They are immobilized. Let’s go over these myths one at a time.
Myth #1: “You’ve got to be the best.” If you can’t be the best, there is no reason to step out on the stage. The truth is, you only have to be the best you can be. Don’t fall into the speaker tap of thinking more about yourself than the audience. Myth #1 sounds like…
“I hope they like me.”
“I hope I don’t mess up.”
“I hope I don’t freeze up.”
Are any of these phrases about the audience? Get over yourself, everyone else has! Just think about how terrified the audience would be to speak in front of you. People are far more interested in themselves than they are in you. So don’t be so self-centered. Instead become value centered. (That means thinking of your message first)
Myth #2: “I’ve got no business speaking to this group. I’m not an expert.”
WRONG. You are an expert on your experiences and interpretations of life. There are thousands of people making millions of dollars based on their opinions. They simply know how to communicate their personal know-how. Consider the way lives will change as a result of applying your message.
The only thing you have to do is have a definite purpose for your message and allow everything you say to support it. Communicate with purpose, passion and precision.
Secret #1: Value
Many speakers are concerned with one thing…
Getting their speech or presentation over with!
They want to get up and get down. If they survive without dying, embarrassing themselves, or throwing up they feel like a success. Do you know what all that means? It means the speaker who just wants to survive is more concerned with him or herself than the audience. They are more focused on their feelings, or appearance, or nerves…instead of delivering a message that will create maximum impact in the lives of their listeners.
Professional doctors, however, think more about the audience than themselves. Their #1 goal is to present a message of value. A message that, if applied, will deliver information and motivation that can alter the existence of those who choose to use it. Now that is powerful!
How do you do this?
1. Discover the audience’s hurt or problem and address it with a solution. That would be something like promoting your Class 4 K-Laser or specialized therapy techniques.
2. Provide information that will show them how to produce the desired change. Offer a ‘Complimentary treatment immediately.”
3. Speak in format that will help the people remember and apply the information. This is done by storytelling. (Ex. A success story) Remember this for later.
4. Treat the audience as peers, not as superior or inferior. Drop the ‘I’m a doctor” ego trip.
5. Create an emotional experience during the message (laughter, tears, intense thought). Emotions produce connection. (Storytelling)
No matter who you are speaking to, whether for free or fee, dish out the value. Saturate your audience with so much good stuff their excitement becomes infectious. They should leave with a felling of “I’m glad I came. I can’t wait to put this into action.”
Dr. Perry Nickelston, DC
www.k-laserusa.com
www.painlasercenter.com
1-866-595-7749 Ext. #2
Tags: Practice Tips of the Day, General by Dr. Perry
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