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Ms. New York Loves Class 4 K-Laser

I have the distinct honor to care for Ms. Graziella Baratta, the current reigning Ms. New York.  She has done fantastic with laser therapy care on chronic injuries that have plagued her for years. Being a dancer, she suffered countless micro-traumatic injuries to her body that makes it difficult to perform at full potential sometimes. I actually contacted her via her website (Which I will list below and recommend you visit) and asked her to see me for complimentary Class 4 laser treatments. Why? I knew the laser would help. Guess what? She called and the rest is history.

 Now Graziella gets weekly K-Laser sessions combined with chiropractic and soft tissue trigger point therapy. She has never felt better. Check out these links to Graziella and stop by for a visit. Tell her you found her through my blog. She will be glad to hear from you. Graziella is more than a patient, she is a dear friend. I respect her drive, ambition, and desire to help others. She is a very successful businesswoman and entrepreneur that all of you could learn from. I don’t respect and admire many people, but Graziella I DO. She knows what it takes to thrive in today’s marketplace. It’s all about visibility my friends!

smiley.jpg

www.graziellablog.com

Ms. New York Blog: http://blog.msnewyorkus.com

www.GraziellaBaratta.com

www.G-volutionDance.com

www.Byouneek.com

www.MsNewYorkUS.com

Why is this story important? Building your practice is about building relationships. Reach out and initiate contact with new people. The movers and shakers in life! They are anxious to help you. Step outside of your comfort zone and do it. If I had not taken the initiative to contact Graziella she would still be suffering and I would not have such a dear friend. It’s not about you Doc, it’s about them. Start today. Pick up the phone and call one new person to network with today. It could be another chiro, just pick one. The more you do, the better you get. Trust me I know. Until next time. Everything in life you desire, lies just outside your comfort zone!!!

Don’t forget to tell Graziella Dr. Perry says hello.

Dr. Perry Nickelston, DC

VP of PRactice Development for K-laser, USA and Clinical Director of The Pain Laser Center, LLC in Ramsey, NJ.

www.k-laserusa.com

www.painlasercenter.com

1-866-595-7749 Ext. 102

Patient Must Knows

Patient Education! It can mean the difference between practice success and failure. Making money or starving. Before your patient leaves the office after your Report of Findings and during their care plan, they MUST know and understand the following 12 points. These are in no paticular order, but each one is an integral part of the success formula. Practice. Practice. Practice. Everyday.

1. Chiropractic care is SAFE!

2. The condition they have

3. They should get rid of the problem

4. Condition is caused or related to ’subluxation’

5. Chiropractic CAN HELP!

6. As treated, symptoms will disappear

7. Symptoms gone-Still have an underlying condition

8. Drop out of care too soon-Symtoms WILL return

9. Differnce between Relief Care vs. Corrective Care. (Which do THEY want?)

10. Status of Progress Reported during care. They need objective feedback

11. Treatment Plan-They need a roadmap and a plan to follow. Commitment required.

12. Insurance and Financial responsibilties-No surprises!

If you fail to educate you fail to retain! You have failed to deliver value for the patient’s investment. No one turns down a ‘Good Investment!” You never get a second chance to make a first impression.  Keep your attitude in check. An attitude can be more important than facts. It can make or break a doctor. You can’t change many things in life, but you can always change your attitude! Invest your time and effort into learning more about education and communication. Have a plan and follow it! Until next time…

Dr. Perry Nickelston, DC

VP of PRactice Development for K-laser, USA and Clinical Director of The Pain Laser Center, LLC in Ramsey, NJ.

www.k-laserusa.com

www.painlasercenter.com

1-866-595-7749 Ext. 102

Is Laser Power Important?

Depends on the success rates you want to obtain in laser therapy. Higher power allows for a greater range of clinical applications, leading to patient satisfaction. Not to mention, your financial satisfaction. Next to an accurate diagnosis and proper clinical training in laser therapy application, dosage is the single most important parameter for a successful outcome in laser therapy. Too little energy produces no effect. The primary factor in lasers that determine dosage is power. 

DOSAGE = Power x Time 

While power is the amount of energy measured at the source of the beam, dosage is the amount of energy delivered to the skin. Dosage may also be referred to as energy density or fluence. Its unit of measure is the Joule. Higher power gives a higher power density, which very often is beneficial.  Insufficient power cannot be compensated with more treatment time!  Positive results require more than increasing time. By itself dosage cannot adequately describe laser treatment. One must ask several questions. What is the depth of the target tissue? Is the laser power strong enough to reach this target? 65% of laser energy is absorbed by the subcutaneous tissues, so you must take this into account when determining the laser power options. 

Example:

Given enough time a 500mW laser could administer a dosage equal to that given by a 2 watt instrument. Yet results will be very different. The higher power density of the 2 watt laser will penetrate far more deeply and with greater effect. 

Dosages and power at higher ends typically provide better results, as long as treatment intervals are not too close together. 

I often meet doctors who do not know what type of laser they should purchase. When asked, it is not unusual for them to respond 3B. Make sure to investigate the option of Class 4 lasers too. Trust the science, not the sales brochures!

Perry Nickelston, DC

www.k-laserusa.com

www.painlasercenter.com

1-866-595-7749 Ext. 102

Carnegie Had It Right!

Here is a secret! Not many people know it, and it is the key to success. Read carefully and soak up this knowledge. Dale Carnegie had it right when he wrote “How To Win Friends And Influence People.” He knew that the best way to become successful is to MASTER communication skills. If you have not read this book, get off your butt and buy it, read it, and live it! Neglect this skill at your own business and personal peril. Here are 30 quick snippets from the book to get you started. Enjoy!

1. Don’t critisize, condemn or complain.

2. Give honest, sincere appreciation.

3. Arouse in the other person an eager want.

4. Become genuinely interested in other people.

5. SMILE (This is a big one!)

6. Remember that a person’s name is the sweetest and most importatn sound in any language.

7. Be a good listener. Encourage others to talk about themselves.

8. Talk in terms of the other person’s interests.

9. Make the other person feel important-and do it sincerely.

10. The only way to get the best of an argument is to avoid it.

11. Show respect for the other person’s opinion. Never say, “you’re wrong.”

12. If you are wrong, admit it quickly and emphatically.

13. Begin in a friendly way.

14. Get the other person saying, “yes, yes” immediately.

15. Let the other persaon do a great deal of the talking.

16. Let the other person feel that the idea is his or hers.

17.Try honestly to see things from the others person’s point of view.

18. Be sympathetic with the other person’s ideas and desires.

19. Appeal to the nobler motives.

20. Dramatize your ideas. (Tell stories and give testimonials)

21. Throw down a challenge.

22. Begin with praise and honest appreciation.

23. Call attention to people’s mistakes indirectly.

24. Talk about your own mistakes before critisizing the other person.

25. Ask questions instead of giving direct orders.

26. Let the other person save face.

27. Praise the slightest improvement and praise every improvement. Be ‘hearty in your approbation and lavish in your praise.”

28. Gi ve the other persona a fine reputation to live up to. Compliment them in front of other people.

29. Use encouragement. make a fault seem easy to correct.

30. make the other person happy about doing the thing you suggest.

Americans are far more likely to turn to friends, family and others for advice than to rely on advertising. Communication skills is what you and your staff can do well that makes patient’s want to tell others how good you are! Study communication everyday! Read and learn. Your financial statement will reflect the effort.

Perry Nickelston, DC

www.k-laserusa.com

www.painlasercenter.com

1-866-595-7749 Ext. 102

Want Wealth? Use Lasers!

“I’m already busy, why do I need to add a Class 4 Laser to my practice?” First let me say how absolutely stupid this statement is! Yet I hear it all the time when trying to convince doctors to become progressive and add laser therapy technology to their practice. When you get busier, hire an Associate or a laser therapy technician. Case closed!

The mistake most doctors make is not looking at their business from the point of view of the patient (customer). If you try to think from their point of view, what can you see about your business that is fascinating, helpful, unique, or different? You’re looking for a WOW factor that sets you apart. Class 4 Laser therapy offers a Unique Competitive Advantage in the marketplace. When a patient is looking to buy your kind of service they are facing certain risks; It might not work. They might look bad. They might lose and nobody wants to lose. What you want to do is find a way to reverse the risk to the client. You remove risk with quality laser equipment that is guaranteed to deliver results. After all, helping more people is what it’s all about! Help people and you make money. Simple really. 

Money is the instrument of exchange for valued production (i.e. results). Money is earned only by the producer. The accumulation of wealth is accomplished only by applied effort and discipline. Money tends to flow toward those people who can use it in the most productive ways to produce valuable goods and services.  To succeed, you have to do something, buy something, or start something. What you focus on expands. Your field of focus determines what you find in life. Take responsibility for the results in your life. Poor doctors hesitate on purchasing/leasing a laser because they believe they “can’t afford it.” This is classic either/or thinking. “I can’t afford to buy a laser and operate my clinic; the overhead will be too high.” Rich doctors know they can’t afford NOT to purchase a Class IV laser. The return on investment will be astronomical in the long run. Until you can show you can handle what you’ve got, you won’t get any more! 

Dr. Perry Nickelston, Dc www.painlasercenter.comwww.k-laserusa.com

1-866-595-7749 Ext. 102

Kinetic Chain Dysfunction

COMMON KINETIC DYSFUNCTIONS

There are three common kinetic chain dysfunctions you must be aware of to treat a patient effectively. These include the Lower Crossed Syndrome, Upper Crossed Syndrome, Pronation Distortion Syndrome.

LOWER CROSSED SYNDROME

A patient with lower crossed syndrome shows increased lumbar lordosis and an anterior pelvic tilt. There are muscles that are too tight and others that are too weak. The muscles that are too tight include gastrocnemius, soleus, hamstring complex, adductor complex, hip flexor complex (psoas, rectus femoris, tensor fascia latae), and the erector spinae. The muscles that are commonly weak or inhibited include posterior tibialis, anterior tibialis, gluteus maximus, gluteus medius, transverse abdominus, internal oblique, multifidus, and deep erector spinae. This pattern of tightness and weakness causes predictable patterns of joint dysfunctions, movement imbalances, and injury patterns.

Joint dysfunctions include:

• Subtalar joint • Proximal tibio-fibular joint

• Tibio-femoral joint • Iliofemoral joint

• Iliosacral joint • Sacroiliac joint

• Lumbar facet joint

Common movement dysfunctions include decreased stabilization of the lumbar spine characterized by excessive lumbar lordosis. This is caused by tightness in the hip flexors and lumbar extensors as well as weakness in the lower abdominals and lumbar stabilizers. Common injuries include hamstring strains, anterior knee pain, low back pain, sacroiliac pain, and hip pain.

Dr. Perry Nickelston, DC

www.k-laserusa.com

www.painlasercenter.com

1-866-595-7749 Ext. 102

 

Laser Dosage Calculation

Hey everyone! I will be out of town for a week on laser therapy training business. Filming an instructional DVD on clinical protocols for Class 4 lasers. Should be really cool! So don’t miss my posts too much. Just go through the past issues and learn from the beginning. In the meantime I hope this holds you over. Enjoy. :) Remember with laser therapy you are treating the PAIN associated with any injury!

Imagine an average sized apple. If you cut it in half, the surface area on one of the two halves is about 50 cm2.

Biostimulation occurs when 0.5-1 J/cm2 is delivered to tissue. (Let’s use 1)

Pain control requires 4-10 J/cm2 (Let’s use 5)

A superficial wound 3-4 cm large will require treating a total area of 50 cm2 to include a small amount of healthy surrounding tissue. Most wound protocols are programmed to deliver 2 watts with variable frequencies to stimulate a proper tissue response. (Average 1 watt) This delivers 1 Joule/second. We would need about 50 seconds to treat this area if it were a single cell layer. Wounds are multiple cell layers thick. Therefore, I usually would double the dose/treatment time for a wound of this size.

For example, I would treat this injury for 1.5 to 2 minutes maximum. You can extrapolate this same dose by imagining how many “apples” large each pain area is.

This same calculation works for deeper pain management. Let’s say you are working on the lumbar spine, treating an area four apples large. Therefore I need 200 cm2 X 5 Joules/cm2, or 1000 Joules. About half of the energy delivered penetrates below the dermis - we should multiply the dose by 2 to account for this. We need to deliver at least 2000 joules to the area for deep pain control. You can extrapolate this quick reference to treat larger areas.

Dr. Perry Nickelston

www.k-laserusa.com

www.painlasercenter.com 1-866-595-7749 Ext. 102

The Art of Networking (Don’t Make These Mistakes!)

Networking is the little known Secret Weapon of practice success. It is the most cost effective means to a referral based practice and creating ‘Raving Fans’.  In business, you don’t just want satisfied customer’s, you want ‘Raving Fans’. These are devoted patients who believe you are the BEST and ONLY doctor worth visiting. They would never consider leaving your practice and they tell everyone about your business.  

How do you create Raving Fans? One effective way is via networking. 70% of your business will come from some sort of networking. Word of mouth advertising is the key to long term practice growth and establishing a strong foundation for new patient acquisition.  Failing to develop this skill will negatively affect your financial future. Avoid these mistakes to ensure you don’t become just another doctor in town, or worse yet, a practice failure statistic. 

1.    You Don’t Have A ‘One-Liner.’
In most instances you have about 10-seconds to describe who you are and what you do. Failing to develop a powerful one-line description of your services can make or break first impressions.  Here is a good way to start. Take five pieces of paper. Assign one of the following sentences to the top of each sheet:

        *Who you are
        *What you do
        *Whom you do it for
        *How you do it
        *What happens as a result

Write down all the words, characteristics, ideas and phrases that pertain to each of these areas of your introduction. Have fun! Spend at least a few minutes on each sheet. The whole point of starting with this activity is to make your prospective patient feel you really understand what they are all about, and you’re there to solve their problem or fill their need.  Now it’s time to create the liner. An example might be: “I’m Dr. Xyz, and I renew people’s quality of life by eliminating pain with laser light.” I guarantee this will elicit a response. 

2.    Networking Part Time.

Is there a time and place for networking? Yes, ANY time and ANY place. There is never a wrong time to make a new connection and meet potential patients. Networking is an attitude. Every time you go outside the office, be prepared to tell others who you are and what you do. The biggest obstacle to success is anonymity. If they don’t know about you, how can they come to see you? Learn to be approachable in life. You are not only a doctor; you are an entrepreneur who must master the art of marketing to set yourself apart from the competition.  Read a new marketing book every month and implement one unique strategy every day.

3.    Wish I Had My Card

NEVER leave your practice without business cards!  An effective card is arguably the most valuable tool you can have in building a business. For those just starting a practice, sometimes it’s the only tool. Nothing is worse than being in a situation where you say, ‘I wish I had my business cards with me.” When you give out cards, make sure you give out two at a time. People have a tendency to misplace cards, so give them a second chance to find you.  

Networking etiquette 101; don’t give out a card until someone gives you theirs first, they ask for one of yours, or you ask for theirs. Business cards should have some type of offer on the back. Use that space to promote your uniqueness. My most successful offer was a FREE Laser Therapy treatment. Get the best business card money can buy…It’s your image and it makes an impact every time you give one –either wow, positive, mediocre, or negative. When you give out your card, if someone doesn’t look at it and say “Nice card,” get it redone. 

4.    Taking Before Giving

Building relationships is about giving. Provide something for others before you try taking something for yourself.  It’s not about selling your services to everyone in the room. Hard selling will more than likely alienate half the room in the first 10-minutes. Network with an open attitude of learning something new about the people you meet. Express interest in them and I guarantee they will be more open to helping you. Engage in meaningful conversation, not simple fluff talk to pass time before handing them your card. People can sense when you are genuinely interested in them. Discover something that your probable customer considers valuable and give it away. It only needs to be information that will help him or her build their business so you can earn yours. 

5.    Too Much Too Soon

Building relationships via networking takes time. Don’t expect to get 20 new patients at your first event. Trust is a big factor in networking. Prospective customers need to know you truly care about their needs, before they decide to use your services. They don’t care how much you know, until they know how much you care. People buy people first. They don’t like to be sold, but they love to buy. People like and want to do business with their friends. True friendships don’t happen overnight, so be patient and enjoy the little moments until they start paying off. Trust me, they always do. Most people will begin the trust connection after three encounters. Your goal is three individual networking interactions with a new contact.  

6.    Desperation

Never network for new patients out of desperation. Being in a state of ‘lack’ permeates all of your actions and activities. People can smell desperation like a shark smells blood in the water. It is an automatic turn off, which can make you do things to compromise your integrity and character. Marketing is not something you do when business is slow; it’s something you do ALL the time so you never get slow. Plan on attending two networking events every month and incorporate this practice building action step into your monthly marketing calendar. You do have a marketing calendar don’t you? 

7.    Failure To Follow Up

Just because they have your card does not mean they are going to call. As a matter of fact they probably won’t. It’s a hard truth, but people don’t care about you or your business. They care about themselves. You MUST follow up with every contact in a timely manner with value added information. It’s called ‘Keep in Touch Marketing’ and it is an art form worth mastering.  At regular intervals contact your network via phone calls, e-mails, newsletters, e-zines, blog posts, special offers and information pertaining to their industry and yours. Investing targeted effort into cultivating your network will pay high dividends in the future. There are numerous software applications to help establish a systematic keep in touch system. A scrap piece of paper with notes won’t cut it in today’s world. 

Action Step: The 7 Best Places to Network 

1.     Chamber of Commerce business event after hours.

2.     Any networking club or business organization where solid contacts belong

3.     A civic organization (Rotary, Kiwanis, Elks, etc.)

4.     Charity events or community volunteer organizations

5.     Cultural events

6.     Your trade or professional association

7.     Private clubs (Golf country clubs, health clubs, spas) Networking is an art. And just like any artist, it takes repeated strokes on the canvas to reveal a masterpiece. Don’t get discouraged if you are shy or reserved. Remember that most people you meet are just as nervous as you are. It’s human nature to fear rejection. The easiest way to eliminate this fear is by ACTION. The more you do it, the better you become. Don’t take yourself too seriously…and make this an on-going life skill.   Network and prosper! 

_________________________________________ 

Dr. Perry Nickelston is a 1997 graduate of Palmer College of Chiropractic. He is Vice President of Practice Development for K-LaserUSA. Contact him at 1-866-595-7749 Ext. #2 , www.k-laserusa.com, or pnickelston@k-laserusa.com.

Laser Therapy Definitions

Below are ‘Key” Definitions when learning about Class 4 Laser Therapy. Remember to choose a laser based on physics and science, NOT fancy advertisements. Decide which laser is best for YOU and your desired clinical outcomes. Never purchase a laser based on price alone. Price is temporary, profits and patient results last forever! (If you have the right laser and proper training) Successful laser therapy is always contingent on an accurate diagnosis and proper application.

LIGHT: Light is a small spectrum of electromagnetic energy with wavelengths between 380 nanometers (nm) and 760nm in length. This spectrum of energy is visible to the naked eye.  

LASER: Light Amplification by Stimulated Emission of Radiation; refers to the specific qualities and methods by which lasers produce light. Originally theorized and defined by Albert Einstein in 1917, it was not produced until the 1950s. Laser light is Coherent, has a Monochromatic wavelength, is Collimated, and Polarized. These four characteristics differentiate lasers from LED & SLD light sources.

COLLIMATION: A property of light commonly associated with lasers and accomplished with focusing lenses where all the photons are traveling in the same direction.

COHERENCE: The photons within a laser beam are extremely well organized and directional. This means that all of the photons (energy) have waves that travel in unison – they are highly parallel with a specific wavelength. True laser systems focus all of their energy in one direction in a very concentrated line. A super-luminous diode, on the other hand, diffuses its energy in all directions with only a small percentage of the energy travelling in the direction of the treatment. A true laser system will deliver 90% more power to the treatment area than a super-luminous diode system of exactly the same power rating.

MONOCHROMATIC: Contains one specific wavelength of light (one specific color). It is an exclusive property of laser light, setting them apart from all other light sources. Because the wavelength of laser light determines its effect on tissue, the monochromatic property of laser light allows energy to be delivered to specific tissues in specific ways. Non-laser therapies such as LED’s (Light Emitting Diodes) are sufficient for superficial treatment (wounds), but are questionable on penetration for musculoskeletal conditions. Lasers penetrate deeper.  

 FREQUENCY: The frequency of light is inversely proportional to its wavelength, and is dependent upon the energy value of the individual photons being emitted. The higher the frequency, the higher the energy, and the shorter the wavelength.

WAVELENGTH: The property that differentiates different spectrums of energy within the electromagnetic spectrum of energy is wavelength. The wavelength of light is measured in billionths of a meter, or nanometers (nm). The energy of a wave is inversely proportional to its wavelength. In other words, the greater the energy, the shorter (smaller) the wavelength. Light of shorter wavelength carries greater the energy of the light. As wavelength becomes longer, the energy carried is less. Some wavelengths work better than others. Wavelength is the prime determinant of tissue penetration. The wavelength is very specific for cell absorption. In the infrared (IR) spectrum, the longer wavelengths penetrate deeper and a greater percentage of the laser light will be transmitted in a forward direction. This means less scatter and better results! Each photon contains energy and just as energy of the ocean comes to shore in waves of high and low energy the same is true of photons. Only with photons the energy is not measured by the height of the wave but the number of waves the photon carries. These waves are measured in two ways, the number of waves that will pass a given point in one second, or wavelength, the distance between one wave and the next.

POWER: Power = Energy / Time 1 Watt = 1 Joule / Second.It is important not to confuse power and energy, although they are closely related. Power is the rate at which energy is delivered, not an amount of energy itself. With simple algebra, you can turn the formula above around to solve for energy instead of power, and write:

Therapeutic Energy = Power (Watts) or Joules/sec x Time(sec).

 

POWER DENSITY: Power density is amount of power delivered per unit area. Power density indicates the degree of concentration of the laser output. It is expressed in Watts per square centimeter, or milliwatts per square centimeter, W/cm2 or mW/cm2. Some studies have concluded that the power density may be of even greater significance than the dose. Example: A laser’s output is 4 Watts, and it is illuminating a circle of 3 centimeter diameter. First find the area of the circle, 3.14 x 1.5 x 1.5 = 7 cm2. Then divide the power by the area, 4W / 7cm2 = 0.6 W/cm2.

ENERGY DENSITY: The energy density expresses the total amount of energy delivered per unit area, in Joules per square centimeter, J/cm2. The energy is measured in Joules, and is calculated by multiplying the power output of the laser times the amount of time elapsed during the laser treatment. (Energy = Power x Time, and the units are Joules = Watts x Seconds.) A 4 Watt continuous wave laser would deliver 240 Joules in one minute. (4 Watts x 60 seconds = 240 Joules) Then simply divide the total energy by the area to arrive at the energy density in Joules per centimeter squared.

PENETRATION: Penetration refers to the distance an energy wave travels into the tissue before it is absorbed and dissipated as heat or molecular vibration. Penetration is a physical and thermal phenomenon, not a therapeutic phenomenon. Penetration of laser light is dependent on the wavelength of the light. Lower wavelengths are absorbed by hemoglobin and melanin, and higher wavelengths are absorbed by water in the tissues.

THERAPEUTIC WINDOW: Therapeutic laser light is primarily absorbed by the hemoglobin, melanin and water in human tissue. These three components each have a unique absorption curve that is dependent on the wavelength of the laser light. Hemoglobin and Melanin absorb more at the shorter wavelengths, around 630 nanometers. Water absorbs more of the laser light above approximately 960 nanometers. The three absorption curves have a relative minimum around 800 nanometers. Laser light in the range of 780nm to 810 nm penetrates the deepest into human tissue.

DUTY CYCLE: Duty cycle relates to the amount of time the light source is active, usually from 10% to 100%. A laser operating in continuous wave is running at 100% duty cycle. The modulation setting of K-Laser is a 50% duty cycle. Out of every second the light source would ‘On’ half of a second and ‘Off’ half of a second.

BIOMODULATION: Biomodulation is the process of changing the natural biochemical response of a cell or tissue within the normal range of its function, stimulating the cell’s innate metabolic capacity to respond to a stimulus. A cell can heal itself by this stimulation mechanism.

PHOTOBIOMODULATION: When biomodulation occurs from a photon transferring its energy to a chromophore it is referred to as photobiomodulation.

CHROMOPHORES: Chromophore literally means, “Color lover” (L. chromo = color; L. Phore = to seek out, to have an affinity for, to love). Chromophores are generally pigmented molecules that accept photons within living tissue. When the chromophore accepts a photon, it causes a biochemical change within an atom, molecule, cell or tissue. If this change increases cellular function, it is said to have activated the tissue. If this change decreased cellular function it is said to have inhibited the tissue. Biomodulation occurs in both cases.  

PHYSIOLOGICAL DOSE OF THERAPY: A Physiological Dose of any therapy is designed to stimulate production of, or provide to the body what it needs to normalize and heal itself through biomodulation. The symptomatic response to a physiological dose of therapy is dependent of the capacity of the patient’s body to respond to the therapy. The physiological dose of any treatment has specific advantages. • A physiological dose represents the body’s own response to a stimulus• A physiological dose generally improves the patient’s health. • A physiological dose will always be consistent for symptomatic response because it depends upon an interaction with the individual patient’s entire body system.

BIOLOGICAL AMPLIFICATION: When photobiomodulation occurs, the photon activates a chromophore, amino acid, nucleic acid, or molecule. Activation of a single enzyme molecule rapidly catalyzes thousands of other chemical reactions amplifying the signal to the cell. This is similar to the calcium regulated 2nd messenger cAMP cascade. Biological amplification explains how systemic, cellular, and clinical effects can occur almost instantaneously after exposure to light therapies.

DOSE: The term dose is an estimate of a therapy which produces a desired therapeutic action without harmful side effects. The therapeutic dose (safe and effective) range is defined by clinical evaluation of the response of a sufficient number of patients, generally 50 percent who improve without toxicity. The most important parameter in laser therapy is always the dose, often referred to as “fluence”. By dose (D) is meant the energy (E) of the light directed at a given unit of area (A) during a given session of therapy. The energy is measured in Joules (J), the area in cm2 and consequently, the dose in J/cm2.

 PULSED (TRUE) OR SUPER-PULSED: Lasers emit short, powerful burst of light at intervals. While depth of penetration is greater, pulsed Ga-As lasers have two disadvantages. First, because the width of the pulse is fixed and extremely short (no more than 200 billionths of a second) the average output power will be relatively low and treatment time will be much longer. Secondly, true pulsed laser diodes have a narrower therapeutic dosage range. The risk of an increase in pain post treatment is considerably greater.

PULSED (SIMULATED): In most modern therapeutic lasers, the pulsing is simulated by mechanically or electronically interrupting the output of a continuous beam laser. The pulse rate may be adjusted up or down without significantly affecting treatment time. This is accomplished by modulating pulse duration and/or the space between pulses. From research we know that pulsing has significant positive effects on pain relief. The body’s sensitivity to any steady stimulus diminishes over time. Varying the pulse rate helps to ensure a better response. Changing the rate to keep the body interested is far more important than strict adherence to continuous laser stimulation.

LASER DIODE: A semiconducting device which emits monochromatic non-ionizing radiation by a process of stimulated emission. A laser beam has a number of unique properties, such as coherence, polarization and directionality. Beams emitted by laser diodes are not, as is often stated, ‘straight’ and/or ‘parallel’. Unless manipulated with additional optical devices such as lenses, a laser diode’s beam is broadly divergent along one plane and narrowly divergent along the perpendicular plane, producing an elliptical cross-section.  

VISIBLE RADIATION: Non-ionizing electromagnetic radiation within the wavelength band from 400 to 700 nanometers which is able to be ‘seen’ by the human eye.

RETRACING: From time to time, a patient will experience an increase in pain following treatment. It is NOT an adverse reaction, but indicates that the laser treatment is working. Patients will frequently observe improvement once this pain subsides which is usually within 24-hours. This is a normal process. Always advise the patient in advance of the possibility of the pain response. Otherwise, they may assume that the laser has caused them harm. If a patient experiences significant pain increase, suspend treatment for a few days.

Dr. Perry Nickelston, DCClinic Director of the Pain Laser Center in Ramsey, NJ and VP of Practice Development for K-laser,USA.www.painlasercenter.com

 www.k-laserusa.com

1-866-595-7749 Ext #102

Bodybuilding and Chiropractic: Identical Success Principles

How in the world is bodybuilding like chiropractic? What could they have in common? On the surface they may appear totally unrelated, but look a little deeper and it all makes sense. There are principles of success applicable to every venture in life, especially ones of self improvement. Below are 5 principles to guide you. Enjoy and let me know what you think and how your life, practice and body improves.

How does the principle of building this body make you a more successful doctor?

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Principle #1: KEEP A JOURNAL

Bodybuilders keep training journals to track reps, sets, pounds, and improvements, or lack of improvements. They set goals to attain and targets to hit. How can you hit a target you can’t even see? When they train for a bodybuilding competition, they know if they don’t ‘kick their own ass’ somebody else will!

You must keep a marketing journal. Track and set your goals for new patient’s, referrals, PVA’s and marketing events. Write in your joutnal everyday. Even when you don’t do anything! READ THAT AGAIN! When you don’t do anything. Why?  It stings to write down ‘nothing accomplished’ in a success journal. Now that is ‘kicking your own ass!’

Principle #2: NO PAIN, NO GAIN

Bodybuilders know that to go beyond expectations they have to knowingly put themselves into more pain. The pain of adding more weight, more intense training, strict dieting, more sets, reps, and days of lifting. You can’t simply rest on your past success. The body adapts and to make improvements you have to change your approach, go to failure, and increase your intensity. Put yourself in more PAIN.

You must step outside of your ‘comfort zone’ and do things that you find ‘painful’. Go out and market yourself more, learn public speaking, ask for referrals everyday and try new things in your office to create ‘Raving Fans.’ Everything in life you desire lies just outside your comfort zone. YES, you are going to fail! But that is the key to success. Fail and change your approach until you get the desired results.

Principle #3: COMMITMENT

Bodybuilding is not for the weak of heart. It is tough, grueling, and a lifelong commitment to self improvement. It takes sacrifice of time, energy, personal life (sometimes), and continuous learning and adaptation. Oh people may ‘workout’ a few days a week, but that is NOT bodybuilding. True bodybuilders never lose focus of their objective and when they are not in the gym, they are visualizing themselves working out. It is their primary focus.

Starting a new chiropractic practice is not for the faint of heart either. It takes a passion, for what you do. There will be sacrifices of your personal life, time and energy. But you must also keep focused on your desired outcome. You must live and breathe your office until it succeeds. The Law of Attaction’ -You become what you think about. So think about your office 24/7. Never rest on your past success because the competition is always trying to improve.

Principle #4: VISUALIZATION

Bodybuilders see their physique in their minds of how it will appear. They manifest their body by seeing it in their minds first and then applying action steps to create it. The key here is ACTION. You can visualize all you want, but if you don’t actually get your ass into the gym to workout, then there is now way you can build that body. Before every workout they visualize completing the sets and reps. Lifing that new heavy weight goal they set. They do it before they do it! Get it? Envision success or envision failure, either way you will be right!

You must visualize your day every morning before you step outside the door. Picture yourself adjusting patient’s, getting new patient’s, meeting a new contact, booking a speaking event or hitting a new PVA record. Take 15-minutes every morning to lay out your ’successful’ day in the mind. Don’t even think about turning on that TV either! Stary away from negative outside influences until you clear your mindset first.

Principle #5: SELF CONFIDENCE

Bodybuilders know that self belief and self confidence are the keys to success. You must believe you can achieve your goal. You become what you believe! Funny thing is, when your physique begins to change and you obtain succees your confidence natrually increases. The Law of Manifestation’. You create your own destiny by the choices you make (or don’t make) and your attitude towards the world.

You control your practice destiny and success. You must believe and ‘know’ you are the best doctor to help people live healthy life. Think about how many people will suffer if you don’t get out there and teach them the value of chiropractic. You believe in it-now make them believe it too! They don’t know what you know. How can you fault anyone for not seeing the value if you don’t show it to them. Take your confidence and self belief out into the world. Don’t sit in your office WAITING for ’stuff’ to happen. You make it happen.

 Apply these principles to your life and see the world change. For anything in your life to change, YOU must change first. To get motivated and see these principles first hand, go to the video store and rent the movie ‘PUMPING IRON’ with Arnold Schwarzenneger. If that does not motivate you, then you must be dead. Who knows, maybe you will get the body you always wanted PLUS your dream practice!

Dr. Perry Nickelston, DC

Clinic Director of the Pain Laser Center in Ramsey, NJ and VP of Practice Development for K-laser,USA.

www.painlasercenter.com

www.k-laserusa.com

1-866-595-7749 Ext #102