ChiroMasterMind

Here are some tips taken from one of my favorite books, ‘The One Minute Entrepreneur’ by Ken Blanchard. Check it out today. Fantastic advice…plain and simple!

Part #1: Building a Firm Foundation.

• Be guided by values such as integrity, love, honesty, and purposeful work, because they’ll be the foundation your life is built on.
• Write your values down and read them everyday.
• Associate with people you admire and can learn from.
• Keep a notebook of the wisdom you read, hear, and learn.
• You never need to cheat to win.
• What is right is more  important than who is right.

Part #2 Growing in Knowledge

• You’ll be the same year after year except for the people you meet and the books you read.
• You can get what you want in life if you help other people get what they want.
• Lead with your ears.
• Success occurs when opportunity and preparation meet.
• It’s not who you know that counts; it’s who knows you and what they think of you.
• When you feel moments impacting your destiny, seize the opportunity.

Next time we will cover ‘Learning the Craft’ and ‘Catching the Business Bug’.

Perry Nickelston, DC

www.stopchasingpain.com

973-800-6570

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The ability to communicate with another person effectively is a key to success. It shows value and respect. Here are several key ways to show professional conduct. They will notice.

1. YOU communicate to your clients if you have a change in your schedule. You take ownershp of any changes and don’t expect front desk or maagement to handle it for you.

2. YOU communcate to your clients if you are going on vacation, having another doctor cover your office, changing your schedule, your rates, etc. You take ownership.

3. If a client’s treatment session regimen is up, YOU MUST communicate this to them. If you are uncomfortable with speaking finances to them for some reason(You need to work on this). Value your services.

4. Ask for feedback from your clients periodically. Feedback is the breakfast of champions. My favorite way is to ask this way. “On a scale of 1-10 how would you rate your experience in our office?” (Now the most important part!) Ask this follow up question, “What would it take to make it a 10?” POWERFUL! …This gives you the actions you can now take.

Remember the cost of trying to find a new client is not cheap. It’s far less expensive and far more powerful to focus on internal marketing and use your existing clientele to help build your business.

Perry Nickelston, DC

www.painlasercenter.com

973-800-6570

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This list is inspired from the RITZ-CARLTON Credo Card of service. Apply these principles to your office. They know how to serve.

1. Build strong relationships with your patients for life.

2. Always be reponsive to the expressed and unexpresed wishes and needs of your patients.

3. Become empowered to create unique, memorable, and personal experiences for your patients.

4. Continuosly seek opportunities to innovate and improve your practice experience.

5. Own and immediately resolve problems.

6. Create a work environment of teamwork and lateral service so that the needs of your patients and others are met.

7. Make the opportunity to learn and grow. Never stop learning.

8. Involve staff in the planning of the work that affects them.

9. Always use a warm and sincere greeting.

10. Anticipate and fulfill each paitent’s need

11. Fond farewll. Give a warm good-bye and use their name.

12. Be proud of your profesional appearance, langage and behavior.

If you are stuck in practice, looking to get ahead, and you are looking to create loyal, raving fans, start with creating a culture that is special.

Dr. Perry Nickelston, DC

www.painlasercenter.com

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In a down economy there is nothing like staying fired-up and keeping your energy sky-high.  You can do this by means such as attending workshops and conferences, joining mastermind groups of other successful people and attending mentorship programs. Put your energy out there and watch it multiply and come back to you. Weekly or monthly meetings with your staff for education, motivation and empowerment keep them swept up in your excitement and you in theirs. Feed your mind with journals and books on professional and personal development. A great goal for you is to read at least one book per month. Together, these efforts will allow you to keep your mind sharp, your energy flowing, and results happening.

 Perry Nickelston, DC

www.painlasercenter.com

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The term LASER is an acronym for Light Amplification by Stimulated Emission of Radiation. By definition, a Laser is: “ANy device which can be made to produce or amplify electromagnetic radiation in the wavelength range from 180nm to 1mm primarily by the process of controlled stimulated emission.” There are two types of lasers involved in the health care industry: surgical lasers and therapeutic lasers. Surgical lasers cut tissue; therapeutic lasers heal tissue.

Dr. Perry Nickelston, DC

www.painlasercenter.com

Tags: Class 4 Laser Therapy, General // 1 Comment »

Practice tip of the day: Make a video and post it on YouTube. Do one every week and make it relevant to the viewer. This is not the time for blatant marketing, but of teaching and educating the public. Make sure to place your website and phone number over each video. This a free and powerful mediam to launch your business marketing. Check out my website to see it in action.

Dr. Perry Nickelston

www.painlasercenter.com

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 Go the extra mile: Give people more than they expect. It amazes me why doctors think they should get referrals for getting people out of pain. So why don’t you get referrals? Because you gave the patient what they expected, and no MORE! Your job is to get them out of pain, that’s why they pay you. They are not going to reward you for simply doing your job. The question is, did you ‘WOW’ them with an experience beyond what they anticipated? It’s all about the ‘experience’. Take Starbucks for example. Is their coffee that much better than all the others. No. People flock to Starbucks for the atmosphere and experience.  Take a lesson from that and make your office a special place to visit. Action Step: Call them personally after the first treatment and send a handwritten ‘Thank You’ note. 

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There are only two reasons people do anything: to gain a benefit or to avoid a loss. You have to determine which one resonates with your clients. In order to get someone to take action on their health you must determine what motivates them. Do they want the benfit of better health via chiropractic care or are they trying to avoid physical pain. Each person will react differently depending on how you educate them about chiropractic. Try this exercise…Get out a sheet of paper and draw a line down the middle of the paper. On the top left write “Benefits to Gain” and on the top right side list “Losses to Avoid.”

Under the Benefits to Gain, list the benefits your patient would obtain by having your product or service. In the right column, lists the losses he or she will avoid by your services. Turn this into clear, concise and convincing sentences, making each sentence an answer to the question your patient will be asking in his or her mind: “How can I benefit?” These become powerful phrases in your arsenal and erasers to eliminate any objections in the subconscious mind of your potential patient.

Perry Nickelston, DC

www.painlasercenter.com

Tags: Integrative Treatment Strategies, Practice Tips of the Day // Add Comment »

If you ever have a sticking point with resolving back pain move down and check the ankle. Sure we can sometimes remember to check the foot for inversion/eversion and maybe even put in orthotics. But what about the ankle mortise? Freeing up the joint can make a profound change your chiropractic treatment for spinal fixations. Remember the Kinetic Chain? Take a few extra minutes to adjust the ankle and imrove it’s ROM. The results can be astounding.

Perry Nickelston, DC

www.painlasercenter.com

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There are about as many treatment recommendations out there for proper laser therapy on elbow tendinitis as there are stars! How in the world do you know what works? Well I can tell you what works for me…and to my patient’s that’s all that matters. Just give it a shot…Here we go.

It’s all about the dose and diagnosis. I prefer very high doses with Class 4 laser with a certain number of joules per cm/2. I always do the cervical nerve root first with 600J. Then scalenes and brachial plexus/pec major minor with an additional 1,500J. Next is the supraspinatus with 600J then the actual elbow and forearm with 1,500J. Now you may be saying that’s too much dosage. Wrong! (at least in my clinical opinion) I keep the dose to about 500J per 50cm/2 and expanding higher for deeper tissue. That’s the target range. It’s all about absorption.

Just give this a try next time and see what happens. Of course if you have a Class 3 cold laser this is impossible to do since these dosages can’t be obtained anytime this century. The important thing is to get laser into the area. So anything is better than nothing. I do not recommend any particular brand of laser. Just use one!!

Why do I hit all these areas for tennis elbow? That is for another blog post.

Perry Nickelston

www.painlasercenter.com

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